How to Reduce Shipping Costs in 2025: Top 5 Proven Ways
Logistics

How to Reduce Shipping Costs in 2025: Top 5 Proven Ways

Mark Anderson
Mark Anderson
May 14, 2024
Last updated on:

February 20, 2025

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Read time: 7 mins

Shipping costs are the expenses incurred in transporting goods from one location to another, and these costs vary based on shipment weight, distance, delivery speed, and chosen shipping method. As shipping costs continue to rise year by year, businesses are under increasing pressure to manage expenses effectively while maintaining profitability and ensuring customer satisfaction.

Factors such as fluctuating fuel prices, carrier surcharges, supply chain disruptions, and changing consumer expectations make cost optimization more crucial than ever. To navigate these challenges, businesses must implement smarter shipping methods that enhance efficiency while keeping costs in check. Whether you run an eCommerce store, a manufacturing unit, or a distribution network, reducing shipping costs can have a significant impact on your bottom line. 

This blog outlines how to reduce shipping costs using five proven strategies and aims to help businesses reduce shipping costs in 2025, ensuring fast, reliable, and cost-effective deliveries.

A study by Baymard Institute found that 48% of shoppers with actual purchase intent abandoned shopping carts because the shipping costs were too high.

Understanding the Importance of Minimizing Shipping Costs

Reducing shipping expenses is essential for businesses to boost profitability and stay competitive in today’s market. Shipping costs often account for a substantial portion of a company’s total expenses, particularly for those making frequent shipments. By finding ways to reduce shipping costs, businesses can improve their bottom line and get more flexibility in pricing and resource allocation. 

Effective optimization of shipping costs not only improves financial health but also enhances overall operational efficiency and ensures long-term benefits to businesses of all sizes. Here is how lowering shipping costs benefits a business:

  • Lower product prices: Reduced shipping costs allow businesses to absorb these expenses without increasing product prices, making them more appealing to customers.
  • Improved budget predictability: By optimizing shipping costs, businesses can better plan budgets, allocate resources more effectively, and minimize unexpected expenses.
  • Increased financial flexibility: By cutting unnecessary shipping costs, businesses free up capital to invest in key areas like marketing, product innovation, or customer service.
  • Sustainability benefits: Streamlining shipping processes, like route optimization and better packaging, helps businesses reduce their carbon footprint, contributing to their overall sustainability goals.

Factors Influencing Shipping Costs and Their Types

Factor Description Types of Shipping Cost Description
Package Size and Weight Larger packages incur higher shipping fees due to the increased transportation and handling costs. Dimensional Weight Fees are based on package dimensions, especially if they exceed the actual weight.

Shipping Distance

Longer distances increase fuel consumption and overall transportation costs Distance-Based Longer distances increase fuel consumption and overall transportation costs

Shipping Speed

Faster delivery options come with premium fees. Express Shipping Priority or express shipping options cost more due to quicker delivery requirements

Destination

International or remote locations are more expensive due to logistical difficulties. International Shipping Shipping costs are typically higher for international destinations due to customs, tariffs, and longer transit times.

Packaging

Packaging material and design affect shipping efficiency and costs Packaging Costs Charges for materials like boxes, packing peanuts, or other protective items are often included in shipping fees

Carrier and Service Type

Different carriers offer different pricing models based on service levels, such as standard, expedited, etc Carrier-Specific Costs Each shipping carrier may have its own pricing based on service level, such as standard, expedited, or freight.

Fuel Costs

Fluctuations in fuel prices directly impact transportation costs, especially for long-distance shipments. Fuel Surcharge A fee added to cover rising fuel prices is often applied to both domestic and international shipments.

Volume and Frequency

Higher shipping volumes or frequency help qualify businesses for bulk discounts Volume-Based Discounts or custom rates are provided when shipping in bulk, helping businesses lower per-item shipping costs.

Customs and Import Fees

For international shipments, customs duties, taxes, and tariffs can add higher costs. Customs and Tariffs Fees are imposed by governments for customs clearance, taxes, and other import regulations when shipping internationally.

5 Proven Ways to Reduce Shipping Costs in 2025

Here are the five best ways to lower shipping costs in businesses:

1. Optimize Delivery Routes for Cost Efficiency

Factors like traffic patterns, delivery schedules, and road conditions help businesses pinpoint the most cost-effective routes for each shipment. Analyzing these factors helps businesses reduce fuel consumption, mileage-related expenses, and unnecessary travel time and improves the efficiency of logistics operations.

Moreover, optimized routing helps lower vehicle wear and tear, which in turn reduces maintenance costs and prolongs the life of the fleet. By minimizing road time, businesses can also complete more deliveries per trip, enhance driver productivity, and cut down on labor costs. Therefore, well-planned delivery routes ensure shipments take the shortest and most affordable path, which leads to substantial savings across shipping operations.

According to Pitney Bowes, businesses negotiating contracts with carriers save between 10% and 30% on shipping costs compared to retail rates.

Tips to Optimize Delivery Routes

  • Use Route Optimization Software - Leverage AI-driven tools to analyze traffic, road conditions, and delivery schedules for the most cost-effective routes.
  • Plan Routes Based on Real-Time Data – Adjust delivery routes dynamically using real-time traffic updates and weather conditions to avoid delays.
  • Schedule Deliveries Efficiently – Organize deliveries based on priority, location proximity, and time windows to maximize driver productivity.
  • Monitor and Improve Routes Regularly – Continuously review route performance, identify inefficiencies, and optimize for better cost savings.
  • Use Geofencing Technology – Implement geofencing to track vehicle locations and provide real-time alerts to optimize route adjustments during deliveries.

2. Negotiate with Shipping Carriers for Better Terms

Negotiation is the process of discussing and reaching agreements with shipping carriers to obtain more favorable pricing and service conditions. Businesses that regularly ship products can use shipping volume, consistency, and loyalty to secure discounts, better rates, or tailored services. Shipping carriers often offer volume-based discounts, fixed-rate contracts, or customized pricing structures based on the specific needs and patterns of a company’s shipments. By negotiating, businesses can reduce per-shipment costs and secure long-term agreements that stabilize expenses.

Lowering the per-shipment costs directly impacts the bottom line and allows businesses to allocate savings to other areas of operation. Moreover, long-term agreements or volume-based discounts protect businesses from fluctuations in shipping costs. These cost savings increase profit margins, improve competitiveness, and provide a clearer forecast of logistics expenses.

According to Pitney Bowes, businesses negotiating contracts with carriers save between 10% and 30% on shipping costs compared to retail rates.


Tips to Negotiate with Shipping Carriers

  • Understand Your Shipping Volume and Patterns: Knowing your shipping patterns helps you negotiate better rates by showcasing consistent business.
  • Leverage Multiple Carrier Options: Getting quotes from multiple carriers enables comparison and strengthens your negotiation position.
  • Negotiate for Long-Term Contracts: Offering long-term contracts demonstrates reliability, leading to lower rates and favorable terms.
  • Request Volume Discounts: Committing to high volumes can secure discounts from carriers based on shipment size.
  • Ask for Additional Services at No Extra Cost: Negotiating for extra services like tracking or priority support adds value without increasing costs.

Factors Affecting Shipping Costs in %
Figure 1: The Top Determinants of Shipping Expenses

3. Combine Multiple Orders into One Shipment

Shipping multiple small orders separately can quickly escalate costs due to repeated handling, fuel surcharges, and the need for additional labor. By consolidating multiple orders heading to the same region into a single shipment, businesses can utilize bulk shipping rates and significantly reduce individual shipment fees. This approach not only maximizes load capacity but also lowers per-unit shipping expenses.

Furthermore, combining shipments reduces fuel consumption, less packaging waste, and more streamlined logistics operations. By cutting down on the number of trips, businesses can enhance delivery efficiency and minimize the risk of delays that often accompany smaller, separate shipments. Moreover, carriers offer better pricing for bulk shipments, which helps with substantial cost savings. By adopting this method, businesses not only reduce operational costs but also improve their overall logistics efficiency.

Tips to Combine Multiple Orders into One Shipment

  • Consolidate Shipments Based on Size and Weight: Match smaller, lighter orders with larger ones to maximize the load capacity and minimize costs.
  • Optimize Delivery Windows: Align orders with similar delivery schedules to reduce the number of trips and improve efficiency.
  • Utilize a Centralized Warehouse: Ship from a central location to streamline order consolidation and reduce handling time.
  • Use Technology for Inventory and Shipping Management: Implement software to help track and group orders automatically, ensuring seamless shipment consolidation.
  • Monitor Shipping Trends and Adjust Strategies: Regularly analyze shipping patterns to identify opportunities for further consolidation, ensuring ongoing cost savings.

Case Study

Walmart demonstrated an exemplary illustration of how consolidating shipments aids in shipping cost optimization. Instead of dispatching individual shipments for each product from suppliers to its numerous retail locations, Walmart consolidates multiple products into one shipment whenever possible. By doing so, the retail giant optimizes transportation routes and maximizes the capacity of its delivery trucks. For instance, rather than sending separate trucks for groceries, electronics, and apparel to a particular store, Walmart combines these items into a single shipment.
This consolidation minimizes the number of trucks needed for transportation, reduces fuel consumption, and decreases overall shipping costs. Moreover, Walmart's advanced inventory management systems and distribution centers allow for efficient consolidation of shipments. By strategically storing and bundling products in its warehouses, Walmart can fulfill orders from multiple locations with fewer shipments.
Source: Supplychaindive.com

The weight and size of the package being shipped are significant factors in determining the base carrier rate.”

Kevin Hernandez, shipping and supply chain solutions consultant

4. Optimize Shipping Materials for Lighter, Smaller Deliveries

Shipping costs are greatly affected by the type of packaging used, as carriers calculate fees based on both weight and package dimensions. By choosing lighter, more compact materials that still ensure adequate protection, businesses can significantly reduce shipping expenses without compromising product safety. This not only lowers costs but also contributes to more efficient use of space.

Efficient packaging reduces wasted space, allows businesses to fit more items into each shipment, and decreases the number of trips needed. It also helps avoid additional charges like dimensional weight fees and contributes to overall cost-savings. Similarly, lighter and well-sized packages lower transportation costs, streamline warehouse operations, and reduce packaging waste. By selecting appropriately sized containers, businesses can prevent overpaying for unnecessarily large shipping boxes, ensuring that every shipment remains cost-effective.

Tips to Optimize Shipping Materials for Lighter Deliveries

  • Consider Mailer Bags: For non-fragile items, use mailer bags instead of boxes to reduce weight.
  • Replace Styrofoam with Eco-friendly Alternatives: Use biodegradable or recyclable cushioning materials to reduce both weight and environmental impact.
  • Switch to Slimmer Packaging: Use flat or slim packaging when possible to avoid excess material weight.
  • Use Plastic Wrap for Smaller Items: Instead of bulky boxes, use plastic wrap or shrink wrap for compact, sturdy items.
  • Avoid Excessive Padding: Only use the necessary amount of protective padding to secure products without adding extra weight.

Category Wise Average Shipping Cost in % in USA
Figure 2: How Shipping Costs Vary by Category in the USA: A Percentage Analysis

5. Choose the Right Shipping Carrier and Method

The choice of shipping carrier and method is crucial in controlling shipping costs, as different carriers offer various pricing structures, service levels, and transit times. Therefore, businesses must assess their options based on package size, delivery urgency, and destination to select the most cost-effective and efficient shipping method. By carefully evaluating these factors, businesses can align their shipping needs with the right carrier and ensure they pay only for the required services.

Selecting the right carrier and shipping method allows businesses to avoid unnecessary costs. In this way, businesses prevent overpaying for expedited shipping when a standard option is sufficient, ensuring the most efficient and cost-effective route is chosen. This strategic approach not only lowers costs but also improves delivery efficiency and contributes to overall operational savings.

Tips to Choose the Right Shipping Carrier and Method

  • Understand Your Shipping Needs: Analyze package size, weight, destination, and delivery time to determine the best method.
  • Evaluate Carrier Pricing Structures: Compare rates across different carriers for similar services.
  • Look for Volume Discounts: If your business ships frequently, negotiate better rates with carriers based on volume.
  • Review Delivery Surcharges: Be aware of additional fees such as fuel surcharges, residential delivery charges, or oversized package fees.
  • Use Multi-Carrier Software: Use software that helps you compare rates, transit times, and service options across multiple carriers.

According to a report by Forbes, last-mile delivery accounts for 53% of the total shipping cost.

According to a survey by the National Retail Federation (NRF), 87% of retailers consider prepaid shipping labels a cost-saving strategy for their e-commerce operations.

Why Choose Our Order Management Services

Shipping Cost Optimization – Reduce carrier expenses & negotiate better rates

Order Processing & Fulfillment – Streamline operations for faster deliveries

Multi-Channel Order Management – Sync orders across platforms seamlessly

Returns & Refunds Management – Improve efficiency and reduce losses

Other Services We Offer

Finance & Accounting Services

Back Office BPO Services

Revenue Cycle Management Services

eCommerce Support Services

Start saving your shipping cost from today -Contact us

Conclusion

Shipping costs and customer requirements are intimately connected, as the shipping process plays a crucial role in meeting customer expectations and fulfilling their specific needs. Customers often have diverse requirements regarding shipping speed, reliability, and flexibility. While some customers prioritize fast delivery, requiring expedited shipping options to receive their orders promptly, others may prioritize cost-effectiveness and are willing to wait longer for standard shipping.

Moreover, shipping costs directly impact a product or service's affordability and value proposition for customers. High shipping costs can restrict customers from making a purchase, particularly if they perceive the shipping fees as excessive relative to the product's value. Conversely, offering free or discounted shipping can attract customers and increase conversion rates. Therefore, aligning the costs of shipping with customer requirements for affordability is crucial for driving sales and maintaining competitiveness in the market. 

At Invensis, we help businesses across the globe reduce shipping costs through various strategic solutions. Our tailored supply chain management services optimize logistics processes, including route planning, inventory management, and carrier selection. By leveraging data analytics and automation, our experts streamline operations, minimize transportation inefficiencies, and negotiate favorable contracts with shipping providers to lower overall costs. Additionally, we offer freight audit and payment services, ensuring accurate billing and identifying opportunities for cost recovery and optimization. Furthermore, Invensis offers value-added services such as order fulfillment, warehousing, and reverse logistics to enable businesses to consolidate shipments, reduce storage costs, and improve overall supply chain efficiency. 

Contact us to enhance cost-effectiveness in shipping operations and achieve greater competitiveness with our logistics BPO support services

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