SEO Content Writer – B2B EdTech Industry

Job Overview:

We are seeking an experienced SEO Content Writer with a strong background in B2B content creation for the professional training EdTech industry, specifically targeting the international US market. The ideal candidate will have 4+ years of experience, including at least 1 year in the professional training field, and a proven track record of producing high-quality, SEO-optimized B2B content.

This role involves creating and optimizing content across multiple platforms, such as blogs, website pages, brochures, video scripts, and social media posts, while ensuring alignment with business objectives.

Key Responsibilities:

• Develop and optimize SEO-driven content for various platforms, including blogs, website pages, brochures, video scripts, and social media posts, specifically within the professional training sector.
• Conduct in-depth research to ensure content accuracy, engagement, and alignment with industry-specific goals.
• Collaborate with internal teams to ensure content reflects strategic business objectives and adheres to industry standards.
• Manage the entire blog creation process, from drafting to publication, ensuring deadlines and quality standards are consistently met.
• Provide detailed feedback to external writers and freelancers to maintain high-quality, consistent, and brand-aligned content.
• Modify and enhance existing content to improve SEO performance and adapt to evolving business needs.

Required Skills & Experience:

• 4+ years of content writing experience, including a proven track record in B2B writing with a portfolio of at least 100 published blogs.
• At least 1 year of writing experience in the professional training industry.
• Strong expertise in SEO writing, including familiarity with SEO tools and techniques (e.g., Google Analytics, SEMrush).
• Exceptional research skills with the ability to produce content that resonates with target audiences.
• Meticulous proofreading and editing skills, ensuring language accuracy, grammar consistency, and flow.
• Excellent communication and collaboration skills, including experience in managing content processes and providing feedback to writers.

Desired Qualities:

• Adaptability: Ability to quickly learn and adapt to new trends in a fast-paced environment.
• Collaboration: A strong communicator capable of working across teams to streamline content creation.
• Proactiveness: Actively seeks opportunities to improve content strategies and processes.

Good to Have:

• Familiarity with design tools like Canva.
• Hands-on experience with SEO analytics tools like Google Analytics and SEMrush.

Minimum Qualifications:

• Bachelor’s or Master’s degree in English, Journalism, Communications, or a related field.

Work Details:

Location: Invensis Technologies (P) Ltd.#1321, Sarakki Extension 15th Cross, 100 Feet Ring Road, JP Nagar 2nd Phase, Marenahalli, Bangalore - 560 078.

Timings: 9:00 AM to 6:00 PM‍

Working Days: Monday to Friday

Salary Range: ₹45,000 to ₹50,000 per month

Portfolio Submission:

To assess your suitability for the role, please share your portfolio highlighting:

• Projects: Details of work in Digital Marketing Agencies or EdTech/B2B industries.
• SEO Experience: Key achievements, tools used, and strategies implemented.
• Industries: Overview of industries worked in and the outcomes achieved.