Magento vs. Shopify: Which Platform is Best for Your Ecommerce Business
eCommerce

Magento vs. Shopify: Which Platform is Best for Your Ecommerce Business

Jennie Wilson
Jennie Wilson
November 9, 2022
Last updated on:

November 9, 2022

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Read time: 5 mins

There are countless e-commerce platforms that provide essential tools and functionalities for creating, managing, and optimizing online stores. Among them, Magento (also known as Adobe Commerce) and Shopify stand out as leading choices, each offering distinct advantages tailored to diverse business needs.

Shopify is preferred by businesses new to the digital world due to its simplicity and ability to handle large volumes effortlessly. In contrast, Magento’s flexible platform capabilities offer coders ample space to customize sites and leverage powerful features.

Are you unsure whether to choose Magento or Shopify for your e-commerce website?

This blog explores Magento vs. Shopify and aims to help businesses navigate their options and make informed decisions regarding their specific e-commerce objectives.

According to a report by 6Sense, Shopify has a 17.20% market share in the e-commerce platform category, while Magento Commerce has a 0.24% market share in the same space.

Magento vs Shopify 2024 - 25: A Detailed Comparison 

Here is an overview of Magento vs Shopify:

1. Magento Vs Shopify: Popularity

Magento

Magento, launched in 2004, was the most famous eCommerce medium. Magento's popularity lies in its personalization capabilities, which still attract a loyal customer base. It powers around 12 percent of all internet shops, and 1.2 percent of businesses use it.

Shopify

In the last few years, Shopify swiftly occupied 21% of eCommerce shops. Since it's easy to use, it has garnered attention from many businesses.

Magento vs Shopify vs Woocommerce 

Here is a comparison between Magento, Shopify, and WooCommerce:

According to a report by Statista, Shopify is preferred in Canada and the United States, whereas Magento has gained worldwide popularity. In the EMEA region, it is, in general, the top-selected e-commerce platform.

5x5 Table
Feature Magento Shopify Woocommerce
Cost Structure Open-source (Community Edition) Subscription-based (Basic, Shopify, Advanced Shopify) Open-source (plugin for WordPress)
Initial Setup Free Subscription fee (starts at $29/month for Basic Shopify) Free(requires WordPress website)
Hosting Self-hosted or Cloud-based options (Magento Commerce) Hosted by Shopify (included in subscription) Varies (lower with higher-tier plans) Self-hosted (requires WordPress hosting)
Transaction Fees None Varies (lower with higher-tier plans) None (depends on the payment gateway used)
Customization Extensive, but may require development expertise Limited by Shopify’s platform restrictions Highly customizable with plugins and themes
Ease of use Requires technical expertise User-friendly, designed for non-technical users User-friendly, but requires familiarity with WordPres
Scalability Highly scalable for large enterprises Scalable, with higher-tier plans supporting more features Scalable, but dependent on WordPress and hosting
Extensions and Apps Extensive marketplace for plugins and extensions Shopify App Store for apps and plugins Extensive library of plugins and themes
Support Community support (Community Edition); Dedicated support (Magento Commerce) 24/7 customer support for all plans Community support; Paid support via third parties
SEO & Marketing Advanced SEO capabilities Strong SEO features built-in Excellent SEO capabilities with WordPress plugins

2. Shopify Vs Magento: Code Usability

Shopify

Shopify protects its code and doesn’t allow any modifications. With Shopify, customization and new add-ons are not possible. While this move reduces flexibility, businesses still appreciate Shopify because it works well for simple web stores.

Coding with Magento and Shopify

Magento

Magento empowers the programmers to build on their code as they see fit for the consumer.

We’ve highlighted some other code differences for you.

Magento Vs Shopify Coding

When comparing Magento Vs Shopify 2024, the choice often boils down to open-source versus a hosted platform, each using distinct coding languages. Shopify utilizes Liquid, a user-friendly coding language, making it simpler for non-technical users to manage. In contrast, Magento, based on PHP, offers open-source flexibility, allowing developers deep customization capabilities to tailor complex e-commerce solutions.

This difference in coding approach influences how businesses manage and customize their online stores, catering to varying levels of technical expertise and customization needs.

Magento vs Shopify Comparison Chart: Design

5x5 Table
Features Magento Shopify
App Integrations Extensive library of design extensions and plugins Numerous design-related apps are available
Mobile-friendly Themes are responsive but require customization All themes are responsive
Built-in Tools Advanced templating system for extensive customization Theme editor for basic customization
Time to Market Longer setup time due to customization Faster setup and design
Design Costs Variable, depending on developer costs and customization Generally lower, fixed costs for themes and apps
Support for Custom Designs Complete support for custom designs Limited

3. Magento Vs Shopify: Ease of Use

Naturally, most novice firms want to build sites quicker and start selling as fast as they can. They need their team to quickly get accustomed to the site, understand its features, and take advantage of those features easily.

Magento

Magento is a quick-to-deploy tool that needs technical expertise to build. Sustaining such sites also requires extended developer support to fix issues and ensure smooth running. While it may not suit new stores, experienced e-commerce stores find its flexibility and custom interface extremely liberating. Unlike Shopify, Magento needs a lot of design restyling that takes up significant set-up time.

Shopify

Shopify is the ideal choice for novice businesses to set up businesses and run them well quickly. Simply browsing for 10 minutes can aid quick learning! With its revolutionary drag-and-drop tools, website building becomes extremely simple and fast. To use even more attractive features, firms can look up to their store to add multiple apps.

Magento and Shopify Usability
Image 1 - Magento and Shopify Usability

4. Shopify Vs Magento: Hosting

Shopify

Through Shopify, you host your website through cloud-based systems. So you don't need to search for a different hosting service. The platform effectively handles your server operations, site performance, and security updates. In exchange for this freedom, you lose site control and the ability to manage your data according to your needs. For retail businesses with highly sensitive information, it's risky to try this medium. Such platforms need a high level of personalization that cloud services cannot provide.

Hosting Magento and Shopify
Image 2 - Hosting Magento and Shopify

Magento

You can opt for on-site hosting, on-the-cloud hosting, or third-party hosting through Magento. If you choose cloud hosting, you allow Magento to host and run your site. However, the open-source option lets you purchase the domain and host the site. This flexibility gives you full server access and directory access to change the code according to your needs. For this additional facility, inevitably, you need to shell out more bucks for security and hosting.

5. Magento Vs Shopify: Costs

Shopify

The first step towards building a website on this platform is to select a good theme. You could choose one of the ten free themes or opt for classy paid themes for $140 to $150. The right theme will help you enhance customer experience, increase site visits, and improve SEO rankings. Eventually, this sum pays for itself when you garner sales.

Shopify gives a free domain name if you opt for their monthly package! However, it'll contain the brand in your URL, like www.yoursitename.myshopify.com. To avoid such an unprofessional domain name, we recommend buying it instead. You may have to shell out an additional $10 to $15 annually.

The platform also offers a 14-day trial period to test their plan before opting for a paid one. If you decide to use their paid services, you can choose a monthly plan, a 1-year plan, or a 2-year plan. By selecting longer-duration plans, savings can go up to 20 percent over two years.

These costs cover the following: -

  1. 24*7 site support
  2. Free SSL certificate that shows your site is secure
  3. Analysis that protects you against hackers
  4. Unlimited storage space for all site content
  5. Ample space to handle a high volume of users
Magento and Shopify Costs
Image 3 - Magento and Shopify Costs

Magento

Just like Shopify, theme and domain name charges also apply to the Magneto platform. However, hosting service charges also apply to the other costs since it's a self-hosted platform. If you choose a low-cost hosting service, you'll compromise on the bandwidth and site performance. Also, as you scale, you must ensure your hosting vendor scales with you. When you don't pay attention to these issues, your online presence becomes less appealing to your users, impacting your shop.

So, select a hosting plan that gives your site room to flourish and manage a greater visitor load. Based on your storage needs, hosting services cost $4 to $1000 per month. Please don't skimp on this part, as it can lead to site crashes that are bad for business! We recommend Bluehost or HostGator for hosting services.

If you're inexperienced in coding, you'll also need a great developer to create a compelling site. Ensure that you factor in development costs as well.

Magento vs Shopify Pricing

5x5 Table
Business Size Magento Shopify
Start-ups $9.95/month $29/month
Medium $19.95/month $79/month
Advanced $29.95/month $299/month

Adobe Magento Vs Shopify: Themes and Extension Costs

5x5 Table
Cost Magento Shopify
Themes $29 to $ 499 one time 0 to $180 one time
Medium Extensions 0 to $299+

Shopify vs Magento: Payment Gateway Charges

Shopify

  • Shopify Payments: No transaction fees, but standard credit card processing fees apply. Rates vary by plan:
    • Basic Shopify: 2.9% + 30 cents per transaction
    • Shopify: 2.6% + 30 cents per transaction
    • Advanced Shopify: 2.4% + 30 cents per transaction
  • Third-Party Payment Gateways: Shopify charges an additional transaction fee if you use a payment gateway other than Shopify Payments:
    • Basic Shopify: 2.0%
    • Shopify: 1.0%
    • Advanced Shopify: 0.5%

Magento

  • Self-Hosted Payment Gateways: Magento does not charge transaction fees for integrating payment gateways, but the payment gateways themselves will have their own fees
  • Payment Gateway Options: Magento supports a wide range of payment gateways, including PayPal, Stripe, and Authorize.Net, each with their own fee structures. For example PayPal charges 3.49% plus 49 cents (within the U.S.) and 5% fees for international transactions and Stripe charges 2.9% plus 30 cents fee per transaction.
  • Credit Card Processing Fees: These are determined by the chosen payment gateway, with common rates similar to Shopify's standard credit card processing fees (typically around 2.9% + 30¢ per transaction).

Conclusion

Magento and Shopify are not only tools for building online e-commerce stores but also essential partners in driving digital transformation and business success. As e-commerce continues to evolve, these platforms also evolve and play a significant role in helping businesses navigate challenges, capitalize on opportunities, and deliver exceptional value to their customers. 

Magento vs Shopify Table
Image 4 - Magento vs Shopify Table

At Invensis, we empower e-commerce businesses using Magento and Shopify with robust solutions that streamline operations, improve customer satisfaction, and drive revenue growth in competitive digital markets. Our expertise in these ecommerce platforms helps businesses utilize the full potential of these platforms while focusing on core objectives and strategic initiatives. Over the years, we have assisted numerous online retail businesses and simplified their processes with our ecommerce support services. Contact us to choose the best one that suits your specific business needs.

Frequently Asked Questions

1. Which is better, Magento Vs Shopify?

The choice between Shopify Vs Magento depends on the business needs. Shopify is better for businesses seeking an easy-to-use, all-in-one hosted solution with quick setup and minimal technical expertise. In contrast, Magento offers extensive customization and scalability, making it ideal for larger businesses with complex requirements and access to developer resources. Each platform has its strengths, so the best choice varies based on specific requirements and goals.

2. Does Magento work with Shopify?

Magento, Shopify are separate eCommerce platforms, so they do not directly work together. However, businesses can use third-party tools and integrations to manage data and operations between the two platforms. For example, businesses can use middleware or APIs to sync inventory, orders, and customer data. This setup can be complex and may require technical expertise or professional assistance to implement and maintain effectively.

3. Is Magento the best eCommerce platform?

Magento is considered one of the best eCommerce platforms due to its high customization capabilities, scalability, and robust feature set. It is particularly well-suited for large businesses and enterprises with complex requirements. However, "best" is subjective and depends on the specific needs of the business. For smaller businesses or those without technical expertise, other platforms like Shopify might be more appropriate due to their ease of use and quick deployment.

4. Is Magento only for eCommerce?

Yes, Magento is specifically designed as an eCommerce platform. It provides tools and features to manage online stores, including product management, payment processing, and customer engagement. While it is possible to use Magento for other types of websites, its core functionality and strengths lie in supporting and enhancing eCommerce operations, making it most effective for businesses focused on online retail and sales.

5. Is Magento good for small businesses?

Magento can be good for small businesses that have the technical resources to manage and customize the platform. Its open-source nature allows for extensive customization, making it suitable for businesses with unique needs. However, the complexity and cost associated with development and maintenance might be prohibitive for some small businesses. For those seeking simplicity and lower upfront costs, platforms like Shopify might be a better fit. A detailed Magento Vs Shopify comparison provides the information on which is good for small businesses. 

6. Magento Vs Shopify: Which platform is suitable for beginners?

For beginners, Shopify is the more suitable platform. It offers a user-friendly interface, easy setup, and comprehensive support, making it accessible to those with little to no technical expertise. Shopify's drag-and-drop builder, extensive theme library, and built-in features allow beginners to quickly launch and manage an online store.

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